Bestselling Tween Brand Renowned for Promoting Body Confidence Arrives in the Windy City
Calgary, Alberta, August 16, 2016 – The Windy City is about to be blown away with the fashionable arrival of Triple Flip, Canada’s bestselling brand of tween apparel and accessories for girls ages 6-14 featuring a sizing scale that shatters negative body image stereotypes.
Launching at tween fashion retailer Frankie’s on the Park, Triple Flip will be available in the store’s two Chicago locations along with its Santa Monica hub. The launch highlights Triple Flip’s growing expansion into the American market, along with a strong e-commerce presence that is helping introduce the brand’s fresh fashions and body-positive message to tweens across the country.
“We chose Frankie’s on the Park because of its fashion forward commitment to serving the tween market, a demographic we care so strongly about and is at the heart of our brand,” said Triple Flip founder and CEO Linda Maslechko. “We couldn’t be more excited to invite Frankie’s customers in Chicago and Santa Monica into the Triple Flip world and share our love of fashionable, versatile and high-quality activewear and accessories with them.”
“Frankie’s on the Park and Triple Flip are a perfect fit because our brands are completely aligned on our vision to embrace the tween girls’ love for fashion in a healthy, positive way,” said Frankie’s on the Park founder and owner Lisa Burik. “We are both so much more than our merchandise – we go above and beyond to make each girl feel special and our mutual commitment to use fashion and shopping as a way to involve our girls in charitable causes, is truly unique in the tween retail world today.”
Since 2005, Triple Flip has differentiated itself in the marketplace as a fashion and accessories hub that encourages self-confidence in young girls by promoting a positive relationship between fashion and individual style, embracing the changes that go on in a girl’s life during this time and giving them the kind of clothes and accessories that make it more fun.
Today’s generation of tween girls are routinely exposed to body image stereotypes that can erode their confidence and self-esteem. Triple Flip counteracts these negative messages by providing an empowering experience. Its online gallery features everyday girls – not professional models – who also serve as the inspiration behind Triple Flip’s cutting edge designs – with the stance that being YOU is powerful and feeling good, inside and out is important. The online community is filled with inspiring stories of girl-run initiatives and on social media girls are celebrated for their involvement in sports and passion for a wide variety of activities that lead to feeling happy and engaged. The company’s longstanding pledge to promote community engagement, through charity events and educational workshops, provides girls with the tools to feel confident and empowered in their own skin.
In addition to being fresh and fashionable, Triple Flip clothes are a great value because of their lasting quality, making it a brand everyone will feel good about buying this fall.
About Triple Flip
Linda Maslechko, a mother of three daughters, turned her frustration over a lack of stylish, affordable yet age-appropriate options that catered to her then tween daughters’ active lifestyles into a new venture, Triple Flip. Since its inception in 2005, it is now one of Canada’s leading brands for tweens, and has achieved growth from its original Calgary flagship store to multiple channels, including 12 retail stores across the country, operating more than 50 community pop up stores annually and an ecommerce site. Triple Flip recognized the gap in the market for great, comfortable clothes for active tweens aged 6 – 14 and has differentiated itself as a customer-focused brand that helps girls look and feel good while building strength and self-confidence at a time in their lives when everything is changing. Triple Flip believes we all have a role to play in raising the leaders of tomorrow, and empowered girls grow into empowered women. The company offers a line of activewear and leisurewear plus accessories. For more information, please visit www.tripleflip.ca.
Triple Flip is an award winning brand, receiving an ARC Award for Achievement in a New Retail Concept in 2007, was selected for LG Toronto Fashion Week in 2009, and Linda received an Ernst & Young Entrepreneur of the Year Award in 2009. In 2015, Triple Flip was highlighted at the NASDAQ Next Great Consumer Brands Showcase, one of only 15 international brands to have received this honor.
About Frankie’s on the Park
Frankie’s on the Park founder Lisa Burik opened her boutique in 2008 after noticing a void in the tween fashion marketplace. Inspired by daughters Frankie and Nina, Lisa sought to create a destination for young girls to explore their imaginations and individuality through their personal style. Frankie’s on the Park offers trendsetting looks and high-quality brands ranging from casual and activewear to dressy options perfect for that special occasion; the shop has even dressed the First Family’s children, Sasha and Malia Obama. With boutiques in Chicago, Santa Monica and a full-service online store, Frankie’s mission goes beyond shopping with its commitment to charitable causes, including their annual Fashion Show that benefits the University of Chicago Comer Children’s Hospital, as well as its annual summer Fashion Camp. With an array of brands and price-points to choose from, Frankie’s has established itself as a go-to source for fashion’s next generation. For more information, please visit www.frankiesonthepark.com.5